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Corporate Training for B2B Marketing Teams

...who are ready to decide their own future.

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Challenges

The terrain has 
fundamentally shifted 
And AI has changed the 
rules of the game.

Are you caught up in the weeds of outdated marketing playbooks that have left you feeling uncertain whether you’ll ever hit your KPIs again?

If your executives make you feel like you’re trying to grow a garden in a desert and the simplicity of 2019 seems a thousand years ago, then it may be time to invest back into yourself and your team.

Training

My custom 
4-6 weeks
Training Programs

The training program educates your team with the knowledge to create evergreen strategies in modern digital environments.

Topics

Seeds we plant during 
your time with us.

AI Search and LLM Marketing

Optimizing across a diverse portfolio of Search platforms.

Modern Inbound Marketing for B2B

Creating a new marketing playbook that embraces new paradigms.

AI in Content Marketing

Evaluating AI tools and processes to be authentic, creative, and save time.

B2B Marketing Benchmarks

Benchmarking your performance against KPIs from my 25+ current B2B clients.

Process

Instructor-led training for 
long-lasting behavioral 
changes that bear fruit.

My 3-phase lifecycle is a deep-rooted ecosystem, encompassing core learnings before, during and after our time in the classroom.

Week 0-1

Seed

Initial marketing audit and team interviews

Speak with selected team members to understand your needs and challenges.

Week 2-3

Nurture

Instructor-led training with the team

Practical, interactive  workshops that are adapted to your needs.

Week 4-6

Harvest

Application and Refinement

Office hours with Viola turn your training into actionable habits and healthy processes.

At the end of your corporate training, your team will:

Understand the rapid change in Search

Make smart(er) decisions

Upgrade their workflows and processes

And all in the name of modern, meaningful B2B marketing.

Let's Talk

Reviews

Organic traffic was a critical growth engine for MailCharts, fueling sustainable acquisition and playing a key role in our PLG strategy. Flow was an important partner in both maintaining the ongoing health of the channel-through regular reviews and optimizations-and in shaping a long-term strategy to keep organic traffic growing. By ensuring our inbound funnel remained reliable and scalable, their work helped position MailCharts for its eventual acquisition.

Tom Buchok

Founder

Viola masterfully connected the evolution of SEO with the realities of today’s search landscape, helping us understand not just what’s changing, but why. Her energy and storytelling made the session both fun and thought-provoking, leaving the team motivated and informed.

Jill Crawford

CMO

She truly understands search marketing and the B2B SaaS marketplace. Consistently bringing new ideas and techniques to the table, she always came prepared with data to support her suggestions. Her ability to clearly explain technical approaches helped ensure everyone was on the same page, understanding both the actions taken and the “why” behind them.

Alicia Smith

Senior Director of Global Brand and Content

Viola has been an incredible partner providing insights on the SEO side that has been integral in improving our organic performance QoQ. She has been a huge help in navigating the shifting organic environment due to the emphasis on AI-infused search results.

Michael Romero

Senior Manager Demand Generation

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Who is it for

The program is 
built for motivated, 
forward-thinking B2B marketing teams.

It’s perfect if...

You are a CMO with an expectant board

You want to build or scale your inbound marketing engine

You want to appear in LLMs and AI Search

So if your KPIs seem 
impossible to achieve… 
But that’s never stopped you before.

Let's Talk

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Love marketing? Let’s play!
Love marketing? Let’s play!

FAQ

Viola Eva is an entrepreneur and agency owner with over a decade of experience as a speaker, educator and trainer in the world of B2B Search marketing.

Viola has spoken at international tech and marketing conferences including SaaStanak, Microconf, Ungagged, and Women in Tech SEO—and she has been featured in leading industry publications such as The Guardian, brandeins, TrustRadius, GrowthMemo, Ahrefs, and SEMrush.

After establishing her boutique B2B marketing firm, Flow Agency, in 2018, Viola has grown the business into a 15-person team and has worked with over 130 clients worldwide.

Additionally, Viola offers strategic consulting and corporate training on SEO, AEO and content marketing for B2B companies in Europe and the US.

‍

Seed (pre-interviews and audit) and Harvest (application and office hours) stages of the training will be purely online.

The main training (Nurture) can be either online or in-person if you are based in Europe.
In that case, you will cover all travel-related expenses such as flights and accommodation (2 nights per workshop).

All trainings have custom quotes based on training goals, team size and number of workshops.
They start at 9.500 EUR (plus travel expenses if in-person (Europe only)).

The main training (Nurture) can be either online or in-person (Europe only).
In that case, you will cover all travel-related expenses such as flights and accommodation (2 nights per workshop).

Due to the interactive, personal and custom nature of the training, it works best for 5-20 team members, so we can foster conversations and engage deeply.

If your team is bigger, let’s discuss how to leverage break-out sessions and smaller groups for an optimal experience.

Yes, all sessions will be recorded (if online).
All training materials, audits and office hours will be shared.
You will also have access to my SEO / AEO template library.

Online office hours: 2x 60min within 4 weeks after the training.
Your team will ask questions, projects, deliverables and get detailed and custom feedback.